Until January 2013 I worked at Joop van den Ende Theaterproducties as a PR and Marketing employee.
In this role I was responsible for various PR and Marketing components of shows such as Miss Saigon and Hij Gelooft in Mij. For national press days, press trips and premieres I made scripts and ensured clear planning, content and guidance. I wrote press releases and set up events around our productions, maintaining contact with the entertainment editors and our actors was essential in this. In the field of marketing I was involved daily with the sales analyses and room occupancy of a show and I anticipated the current situation. As project manager I was ultimately responsible for the marketing planning of the successful Mary Poppins savings campaign in collaboration with Albert Heijn.